Question Air Fashion Blog

There are currently 6 fashion boutique stand alone stores throughout London, where the brand philosophy is to deliver desirable designer products to a fashion conscious consumer. With a buying ethos that supports our philosophy we carefully select brands that deliver kudos and brand synergies thus complimenting each other.

Question Air was the pre cursor to the movement that witnessed independent fashion and lifestyle boutiques pop up all over the capital. Innovative buying strategy has ensured that Question Air as both a store and brand can be trusted for its portfolio of on trend and desirable product.

Question Air’s commitment to sourcing new and contemporary brands and introducing them to the UK, is second to none. A globetrotting buying team continues to intelligently source a fine balance of established, hard to find and new brands to choose from.

The extensive fashion brand portfolio consists of revered and respected designers such as Vivienne Westwood, Paul & Joe, Anna Sui, By Malene Birger, American Retro, Antik Batik and recent additions Rupert Sanderson, Christopher Kane, Rebecca Taylor, Christopher Fisher and Kaviar Gauche that are receiving a high volume of both press and consumer attention.

There is also our ‘Denim Division’ that consistently remains one step ahead of our competitors as a result of our ‘fashion forward’ buying policy with names like Current Elliott, Paige and Citizens of Humanity.

Moving forward we have secured See by Chloe for Autumn Winter 09 and Marc by Marc Jacobs for Spring Summer 2010, to continue our positive brand development and image.

Fashion forward, destination shoppers, locals and celebrities visit one of our 6 stores to snap up the diverse range of beautiful, unique and cutting edge clothing, footwear and accessories to make them stand out from the crowd.

Question Air continues to be ‘the’ independent for the individual.